Learn relentlessly
We’re a university disguised as a company. Your growth is a primary measure of our success — we fund courses, encourage experiments, and treat mistakes as tuition.
Work with us at Ethika
Build a movement, not just a career.
We’re a bootstrapped team of relentless learners, challenging a broken industry to make more families happier and healthier. We answer to no investor and no insurer — only to the people we serve, and to each other. This is where you come in.
Built by people who love where they work
Proudly certified a Great Place to Work — because great teams build great experiences.
100%
agree leadership fully embodies the best characteristics of the company.
98%
feel a deep connection to their work and that what they do makes a difference.
We’re not for everyone. And that’s a good thing.
We hire for a specific mindset. Tick the ones that sound like you — see where you land.
That sounds a lot like an Ethikan. See where you’d fit →
No politics. No VCs. Just purpose & performance.
This is our promise to you — the foundation of how we work.
Own your outcome
We give you a compass, not a map. You’ll have the autonomy to solve problems your way. We trust you to be the CEO of your own role.
Succeed as one team
Success is shared. A flat hierarchy and a “best idea wins” culture mean we collaborate hard and celebrate together. No silos, no egos.
Make a real impact
We’re not just placing policies — we’re building a Happiness Ecosystem. Your work directly helps families be healthier and happier.
Voices of Ethika
Our culture is defined by our actions. Here are a few of the people who’ve lived it — in their own words.
“Before joining Ethika, my life was filled with negativity and uncertainty. From the very first day I sensed something different — the warm smiles, the genuine camaraderie, the culture of empathy. I felt like I’d found a family.”
PragatiTeam memberRead her story
“Before joining Ethika, my life was filled with negativity, uncertainty and stagnation. I often questioned my direction, because every day felt like a struggle — my motivation, inspiration and sense of purpose were all missing. I felt like I was drifting without any real direction.
But then fate brought me here. From the very first day, I sensed something special. The warm smiles, the genuine camaraderie, and the culture of empathy were unlike anything I’d experienced before. I felt like I’d found a family that genuinely cared about my well-being and my growth.”
“When my wife faced a terrifying medical emergency, the Ethika community didn’t just offer support — we became a family. From the founder’s personal guidance to colleagues covering my work so I could be with her, they lived our values when it mattered most.”
SreedharTeam memberRead the full story
“Early one April, my wife began having severe back pain. It kept worsening, with sleepless nights, and soon she was losing control of her legs and struggling to walk. I was frightened and had no idea who to turn to.
I trusted Sandeep’s judgement and explained the situation. He responded with real care, extending his support and guidance from that day on — even knowing I was financially stretched, and even though we barely knew each other.
Through the team I found a spine surgeon — who turned out to be the husband of a colleague. A colleague led the follow-up, the surgery was a success, and my wife recovered. For nearly two months I could be with her without work stress, because teammates quietly carried my clients and my workload. I wanted to thank every one of them — and Ethika — for giving me exactly what I needed when I needed it.”
“I never saw this kind of relationship in any company. Everyone calling each other brother or sister — it feels like living in a family. Caring outside work, strict and supportive within it.”
MamathaFormer EthikanRead her one-year reflection
“Completing a year in the Ethika family, I wanted to share my experience. A single conversation early on changed my path — leadership made space for me, gave me a chance, and moved me to the right team.
My manager supported me so well that even working largely on my own, I never felt alone. When I once stayed late, I got a call the very next morning telling me not to — to finish at a reasonable hour and look after myself. People noticed when I was quiet or struggling and stepped in before I had to ask.
I’ve never seen this kind of relationship anywhere else. Everyone calls each other brother or sister; outside work everyone is caring, and at work everyone is both strict and supportive. Thank you to all, and especially to the founders for the opportunity.”
“Ethika is going to grow super fast. I learnt to focus more on work than results — to build relationships, not just businesses. This is just a pause, not a full stop.”
KunalFormer EthikanRead his farewell letter
“Please don’t read this as an official mail — it’s just my way of saying things I struggle to say in person. First, thank you: not for the chance to join, but for teaching me how trust works. You said yes to my requests, never expressed dissatisfaction at my doubts, and trusted my decisions even when they took me away. That quality of keeping faith in someone is something I still need to learn.
Ethika will grow faster than any other broker because of the base built over the years. I learnt to focus more on work than results; to play to strengths rather than dwell on weaknesses; the power of storytelling in sales; and above all, how to build relationships, not just businesses.
I’m sorry I couldn’t stay longer to help it grow — I can’t take a salary and work with half a heart. I’ll stay connected, because this feels like a personal bond, not just a professional one. This is just a pause, not a full stop.”
We also keep an anonymised letter from a former colleague asking to rejoin — a candid account of what they only understood after leaving.
Life at Ethika
A snapshot of the team collaborating, celebrating and growing together.
The support you need to do your best work
Our benefits reinforce the culture: learning, ownership and well-being.
Holistic well-being cover
Comprehensive Health, Life and Personal Accident insurance for you and your loved ones. We practise what we preach — the best safety net we can give.
Work-from-anywhere
Built on outcomes, not office hours. We even have a “Reside from Work” retreat in nature, about 100 km from Hyderabad.
Outcome-focused time off
A flexible leave policy built on trust. We don’t count the days you take — we celebrate the impact you make.
Nourish body & mind
A lavish, nutritious daily lunch at our Hyderabad HQ — one less thing to worry about, and more time to connect with colleagues.
Performance & growth rewards
We reward high performance directly, with a generous performance-linked bonus structure and lucrative incentives for growth roles.
Learning & development stipend
A dedicated annual budget for your growth — books, courses, seminars. Your learning is our investment.
Our hiring process: transparent & respectful
We value your time and talent. Here’s what to expect.
Application review
We read every application to understand your strengths and how they might align with our mission.
The problem-solving call
A conversation about how you think — not just what’s on your CV. We want to see your curiosity in action.
The team-fit conversation
Meet and interview your potential colleagues. It’s as much about you choosing us as us choosing you.
The founder’s chat
A final conversation with our founder, Susheel, to make sure there’s deep alignment on values and vision.
Find your mission, not just your next job
These are the challenges we’re looking for brilliant minds to help us solve.
AI & Automation Engineer
Embed intelligence into our operations — automate the mundane so the team can focus on the human connections that matter. You’ll be the architect of efficiency, building the systems that let us scale impact without losing our soul.
Apply for this role →Client Partnership Lead
Not to sell, but to solve. You’ll be the first point of contact for future partners — understanding their cultural challenges and showing how the Ethika ecosystem helps them build a happier, more productive workplace.
Apply for this role →Growth Catalyst
Be the spark that starts a conversation. Identify and connect with forward-thinking HR leaders, introducing them to Ethika’s philosophy through compelling outreach. You’re the frontline ambassador of the movement.
Apply for this role →Client Success Guide
Create a world-class welcome. You’ll be the trusted guide for new partners, integrating them into the Ethika OS™ and making their team feel empowered from day one.
Apply for this role →Claims Advocate
Be a beacon of calm in a crisis. When clients’ employees face their most vulnerable moments, you’ll be their dedicated advocate — handling every detail of the claim with empathy and delivering on our most sacred promise.
Apply for this role →Software Engineer (PHP)
Translate ideas into reality with speed and precision. A core builder of the Ethika OS™, writing clean, efficient code that powers a seamless experience for hundreds of thousands of users.
Apply for this role →Community Experience Manager
Be the heart of our Happiness Ecosystem. Nurture and grow our community of HR leaders and employees — fostering connection, facilitating learning, and making every member feel seen, heard and valued.
Apply for this role →Don’t see your exact role? We still like meeting people who’d be a fit. Send a covering letter below — if there’s a match now or later, we’ll be in touch.
Straight from LinkedIn
Ten years in. Two years in. In their own words.
Nobody wrote these for a careers page. Reethu and Sowjanya posted them on their own LinkedIn profiles — public, in their own voice, for their own networks. We’re just putting them side by side.
10years at Ethika
“10 years ago, I went to someone’s home for a job interview. Today, that home is one of the most special memories of my professional journey.”
2years at Ethika
“Two years ago, I didn’t know how to talk to a client. Today, I lead a team.”
Read the full post on LinkedIn →Both posts are public. Go check.
And one letter we never asked for
A former colleague left us for bigger names. Time away took them through several large broking firms and an insurer. Then they wrote to us, asking to come back. It isn’t a testimonial. It’s a candid account of what the industry looks like from the inside, and what they only understood about this place after leaving it.
“Somewhere in chasing the ‘American dream’, I lost the simple pleasures of life. I lost the purpose of life. I lost the happiness of life.”
Shared with the writer’s consent. Their name, and every company and person they mention, has been withheld. One word edited for language. Nothing else touched.
Read the full letter
Dear Sir,
I am writing this letter to express my interest to rejoin Ethika. Before you make up your mind for a yes/no, please do read the document (especially the last segment as to why I should be re-hired by Ethika).
I am currently in a situation where I feel that I am in a boat, with no rowers. It is simply going here and there wherever the currents of life wants to take. Absolutely no control. Back then when I had control, when I had goals in my mind I was considered rigid for not changing my path/not adjusting as per the requirements. All that I was taught/that I learnt through reading was that I had to be so focused in life that things will shape as per my requirements. I was wrong, or maybe my circumstances were wrong or maybe my decisions were wrong.
I am someone who is highly ambitious, who likes to keep things in order, who likes to get into details of everything and the same thing has put me in problem. Now, I don’t know if my qualities are actually good or bad.
When I worked at [a global broking firm], I found things in order. There were some set processes and they respected every proposal and depending on proposals the re-insurance arrangements were made/design was made to tackle the proposal. Since that was my first job, I had the impression that this is how companies work. This is how liability insurance works. On joining Ethika, I realized that the insurance sector is still evolving and it is not like the [big consulting firms]. I got a reality check. But as I told you I was very much adamant on my dreams and in solving complex problems that I forgot, that simple things gets the business flourishing. Complex things are only good for R&D or when capital is by our side where all these complexities can be tried. I joined [another broking firm] thinking that I might get my dream job but again a reality check in the form of culture and work. When [a corporate-house broker] knocked my doors, I thought maybe [the parent brand] will get me my role, again a hard reality check plus horrible mental torture.
On going to [those firms] I found that there is no processes set for EB policies as well. During that time, I understood why you take so much pride in Ethika. No product is small or big. I was considering liability products as superior only to realise that it is just the hype created by people around, to make it look complex and attractive.
When I spoke to my superboss at [that firm] about my issues with my manager, he is asking me to talk to the manager itself. Now how will I get a solution from the person, who herself is my problem. And, when I give honest technical guidance to a client, my manager stops me. I understood how corporates work.
[Two international brokers] rejected stating that my resume is not stable, even after telling them the actual reason of leaving. [A large insurer] rejected saying they want a more experienced person.
Somewhere in chasing the ‘American dream’, I lost the simple pleasures of life. I lost the purpose of life. I lost the happiness of life.
You felt that I am afraid to try a new career role. I was not afraid to dive into a new role, I was afraid to lose my dream that my mind had hard wired.
Now, I have come to terms with reality. I have understood that things which look beautiful from outside are actually hollow from inside and the hype that corporates have created about the liability insurance product is utter [edited]. Leaders, with whom I have interacted, themselves don’t know the exact meaning of coverages. I do not wish to live in this false corporate world.
I really did not understand the value of Ethika when I joined it. I was living in a false world and I felt that the kindness of people at Ethika is deceptive. Because, every time where I have come across kindness earlier I have faced a major emotional setback. So it was a coping mechanism for me.
I am suffering a lot in my personal life as well due to unstable professional life. But, I know that I will bounce back the way I have done earlier, several times.
Why should I be re-hired by Ethika:
- I shall make a list of clients that are headquartered in Mumbai using [a public company directory]
- The companies are segregated into 56-57 different industries and I can focus industry wise if required
- There are 63,000 companies in Mumbai as per the directory and hence there is a lot of scope of expansion in the Mumbai region itself
- I will dedicatedly work for EB policies along with support for non-EB policies (whenever required, however I will have to learn property and marine from [a senior colleague])
- I shall efficiently present Ethika and its capabilities to clients by taking proper training from you and the team
- I am aligned with the goals of Ethika w.r.t. business philosophy and I will happily work for it as I have also got the real picture of the insurance world
- I will grasp the wordings of EB policies in less than a month, and I assure you that I will do it by reading policies of our clients
- I will develop relations with TPAs and insurance companies and underwriters quickly and take responsibility of placements along with sales
- I shall approach at least 10 new leads through LinkedIn (mostly HRs as they are easy to connect with, compared to finance heads)
- I shall very professionally present myself in front of clients and I also have got a small car which will reduce the travelling expenses of Ethika
- I shall develop a knack of the retail segment along with the corporate segment and if required I can take it as a secondary project to develop a platform for the retail segment
- I shall pro-actively take new projects as and when required by the organisation
- I am ready to sign a bond with Ethika, if required
- I am ready to take a pay cut
- I will unlearn whatever is required
- I shall build personal connections with clients and I am good at it
- I shall work for Ethika, as if it is my own company (I would not do this for other companies, because I have trust issues)
Kindly consider me for the role of sales in your organisation. I am ready to surrender myself to you. Please be my guide and mentor and help me find a purpose in life.
This document is similar to the ‘gold biscuit’ for my life. This is my final pitch to you. Looking forward to a positive response!
Regards,
[Name withheld]
Apply to Ethika
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Tell us in a few honest lines, and attach your CV. A real person reads every one.
Thank you — your application is in.
We’ll be in touch. A real person reads every one.
Ethika is a proud equal-opportunity employer. We celebrate diversity and are committed to an inclusive, safe and respectful environment for everyone, in line with applicable Indian labour laws.