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About Ethika Insurance Broking


A new kind of insurance broker that combines technology and innovation to make Employee
Health Insurance Simple, Humane and Proactive
In other words,Employee Health Insurance that covers not only sickness
but Employee Wellbeing & Happiness too :-)

Our company is 100% bootstrapped.
Innovation is what drives us, not evaluation

We don't go behind volume of business, but quality of business. Out of our 85 employees, only 8 are in the Business development function. Rest of them are in the client support function. The ratio will be inverse for most of our peers. Even those 8 engage with clients only when we get the exclusive mandate from the client. That frees top management to focus on innovation. And that resulted in making our services so remarkable that clients can’t resist having us onboard.

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We are an
Employee Happiness Centric Company.
Our clients are our ambassadors.

We have a 97% client retention rate which is probably the highest in the insurance industry.
Our clients happily refer us to at least 1 other client every two years on an average.
For the same turnover, our competitors will need at least 2 times as many people as we have.

This is a result of our team’s hard work to keep our clients happy.
And we work hard to keep our employees happy.
The business is the result of this.

We love unlearning and Relearning.
Here there is no competition.

From the beginning we have focused on giving all our employees access to expert psychologists, doctors, and insurance workshops.

As a result, they learned how to solve personal issues more effectively and could concentrate on their work.

They solve client issues with lot more empathy and proactiveness. And that made a big difference in the way we do business. And you can feel it by just making a call to any of our team members.

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Honesty is still the best policy for us.
Business or ethics, we choose ethics every time.

There is a basic premise in the insurance industry: "utmost good faith".
However, it is rare to see it being practiced.

As a company, we still practice it because honesty is ingrained in our DNA. Hence the name Ethika!

We are not just another Company.
We are a Movement.

Think about what will happen if 10,000 small or mid size companies use the Employee Health Insurance program not only to provide financial assistance to their employees when they fall sick, but also to prevent them from falling ill in the first place.
To keep them healthy.
To make them happier.
We will have at least 30 lakh happier families.
That's what we're striving for.
This is our bigger purpose.
To make a happier India.

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My Dream project

I too have a dream!!!
In the lofty bylanes of the human resource managers,
All I could hear was venting,
"Agreed we are business partners now,
But how on Earth, do we create synergies?
How do we ensure peak productivity,
And keep the employees happy?
God this is too difficult,
Profit center, let us rather be".

Read More..

Video cover image having Susheel

Over the last decade, I have had the good fortune of working with the Human Resource Departments of some of the finest companies in the country. This of course has been by virtue of being an Insurance Broker.

When I first started as an insurance broker and met HR folk, I would come across managers who were constantly bogged down with queries and addressing resolutions about employee health policies. More often than not, a huge chunk of the department's time would go toward addressing employee claim processing requests.

We at Ethika, resolved this by creating a fortress of a claims servicing team. Today we stand as the wall between the insurer and our clients. And mind you, if a claim can be settled, we will have it settled.

But as is the nature of problems, you resolve one and another one stares you in the face. This time, the problem was a broader one. It was about increasing employee productivity - a universal one at that.

While pondering over this problem, I had an epiphany - how was my team so productive? Some deliberation led me to the insight - We were probably looking at the problem wrong. Happier employees are productive employees, ergo Happiness leads to productivity.

I have over the last four years helped hundreds of Corporates realize this insight and therefore turn their workplaces into more productive ones.

I started this journey by formulating a workshop for our HR friends. Over the years, and with tremendous support from the community, we have come to a place where the workshop has evolved into an eight-hour affair. I conduct it on the last Saturday of every month.

But, I have started having a realization - maybe the eight hours aren't enough to initiate HR folk onto this journey. Of course, I have also been prodded by the attendees on various occasions. And repeatedly, I must add.

And that has led me onto this unique path - we are creating a unique space at Zaheerabad!!!

We have identified and have started working towards the creation of what probably is extremely difficult to put into words - an experience!!! We have identified a land parcel of about 10 acres in Zaheerabad. We are creating a completely self-sustainable ecosystem on this plot of land. We have already started cultivating our own food and are in the process of building some fabulous architecture.

And when we say architecture, our gold standard is to be featured on Netflix.

Our Super Human Tales


Introducing Founder & CEO   

CEO of Ethika Insurance Broking & Happiness Coach Susheel Agarwal

Embark on a journey of innovation and inspiration with Susheel Agarwal, the visionary driving force behind Ethika Insurance Broking P Ltd. which is revolutionizing the insurance industry while shunning the traditional path of startup funding. Ethika stands tall as a symbol of ingenuity and resilience, being not just successful but thriving without a single dollar from external investors—it's a 100% bootstrapped triumph.

But Susheel's journey is more than just a financial conquest; it's a quest to redefine workplace culture from the ground up. Fueled by his discontent with corporate norms, he embarked on a mission to create a haven where happiness and fulfillment reign supreme. Thus, Ethika was born—a vibrant community where colleagues are more like family, and passion fuels productivity. The name "Ethika" itself was chosen to symbolize the company's commitment to building a business on ethics, particularly in an industry known for mis-selling.

Under Susheel's visionary leadership, Ethika has soared, catering to a diverse clientele with the devotion of a close-knit team of 100 individuals. Yet, his aspirations extend far beyond the confines of traditional office spaces. Enter "Workship", a visionary project near Hyderabad that's transforming the very concept of work-life balance.

Imagine a sanctuary where work, living, and sustainability coalesce effortlessly. Here, organic produce thrives under the sun and wind, powered by the earth's own energy. "Workship" isn't just a workplace; it's a testament to Susheel's unwavering commitment to building a better, more harmonious future.

But Susheel's influence doesn't end there. Through his leadership workshops, he's igniting a movement toward holistic workplace happiness, advocating for a culture where employee well-being takes precedence.

And that's not all—buoyed by Ethika's success, Susheel has ventured into the realm of Employee Wellness with another bootstrapped and prosperous endeavor. His ventures aren't merely about bottom lines; they're about effecting real, positive change.

With his unwavering determination and boundless vision, Susheel Agarwal isn't just leading the charge; he's lighting the way toward a brighter, more sustainable future for all.



Let us Introduce you to our Leadership Team

This is Sarath.
It is rare for someone to leave a well-paying job by simply trusting some individual. He joined me before we even knew that we would be forming a company. In an airplane, he prefers the middle seat. By the time the plane lands, both of the passengers beside him will become his lifelong friends. He is currently heading the entire new business expansion initiatives of Ethika.

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Founding Director

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Founding Director

This is Sandeep.
People spent years in the Himalayas to become monks.
He is a monk by default. He can work in peace even in high pressure environments.Without his excellent execution skills, our innovative solutions would have remained just prototypes.
He heads the entire Operations of Ethika.

She is Navaneetha.
She is our very own Super Woman.
She has the art of spreading her happiness across all our clients.
Our clients vouch for her service.
Mother of two daughters made her more stronger in keeping our clients happier.

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Client Happiness
Director

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Client Happiness
Director

She is Deepa.
One more Superwoman.
She treats all her clients like her own baby.
She says she cooks very well, but we can't vouch for it as we never got the chance to taste it.
But all our clients vouch for her service.

Rajesh Bodra
Rajesh is a postgraduate in Human Resource Management from XLRI, Jamshedpur (class of 1997). A seasoned HR professional with over twenty years of progressive HR experience across the Manufacturing, BPO/ ITES & and BFSI industries. He had the opportunity to hone his professional acumen working with giants like FIS, Tata Steel & and Exl Service. Rajesh has worked across the lengths & and breadths of the HR spectrum. In his previous stint of over thirteen years at FIS as Associate Director he was the driving force behind the transformation of the Benefits & Wellbeing function across India & Philippines region offering cost-efficient and attractive employee value propositions that bolstered employee retention in a highly competitive talent landscape. Rajesh had been championing Customer eXperience when he met Susheel. He feels CX is fundamental to any business. While Rajesh is fond of music, reading and loves to spend time with his family, he also believes there is no substitute for hard work if you want to succeed professionally. As a Director & Strategic Advisor, Rajesh is in charge of ensuring the wow experience, for all of Ethika’s clientele.

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Director and Strategic Advisor

Chief Growth Officer

He is Shiva Sharan.
Meet the Jack of All Trades - Shiva, a human Swiss Army Knife with over 9 years of experience in driving growth across various industries like data services, real estate, SaaS, and event management & employee wellness. With a broad knowledge base that covers most things under the sun, Shiva is a one-point contact for all things work, food, travel & sports. So, Whether it's a brainstorming session on how to disrupt the status quo or planning a trek, Shiva has got you covered! Fun, creative, and always up for a challenge - that's Shiva in a nutshell.

He is Rajendra Prasad.
It was an arranged marriage between him and Ethika.
He always wanted to devote his life to a spiritual journey and never viewed the Health Insurance Industry as a means of fulfilling his purpose. However, as soon as he discovered the joy of helping others during times when they were in need, he never looked back.He says, "It is spirituality in its true sense.". Today, he is in charge of a claims team that handles 20 claims daily.

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Operations ​Head

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Underwriting EB

Sowjanya
She is our perfectionist. She understands health insurance like a teacher understands her students. She will not let any fineprint in any policy escape her attention to detail.

He is Suresh Dasari.
When he takes you out for lunch, it means he wants to discuss another new idea, to solve your business problems with his technology expertise. He has built a team because of which we could add one more feather to our cap “Automation” The rare combination of technology passion and business savvy.

IT Department

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Operations Manager

Macha Prashanth
Meet Prashanth Macha, a skilled operations professional with a passion for managing client activities and resolving operational issues. With his exceptional personality and ability to effectively communicate with clients of all types, Prashanth is a valuable asset to any team.
As an expert in day-to-day operations, Prashanth excels in coordinating with clients, insurers, and third parties to ensure smooth and efficient processes. He is dedicated to delivering outstanding results and is committed to providing top-notch service to each and every client.

He is Swapnil Wankhede.
Swapnil is a vibes guy. He relies on most of his big decisions based on how he feels about those. That is how he married and that is how he joined Ethika. Two of the most important decisions of his life.
A human resource guy by education, he has headed the HR function at Fortis Healthcare. He has also spent a decade with a public sector general insurer handling underwriting, relationship and product management. A connoisseur of words he is equally at ease with the jargon laden industry that he calls home now. An early adopter of technology, he took to Ethika like a fish to water. At Ethika, he is in charge of the products vertical. We have entrusted him with the responsibility of improving product efficiencies at every touch point.

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Asst. VP-Products

And here are our upcoming leaders


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Revolutionizing The Workplace for Employees


From the beginning, Ethika has been people's first organization. The reason is that 8 years ago when we started this company, all we had was each other.
We began with a headcount of just five, and today, we've grown into a family of over 90 dedicated individuals. We owe all of our success to our people and that's why our mission has always been to improve the lives of our people through every offering we provide, constantly striving for the betterment of those we proudly call our own.
With this vision in mind, we embarked on the Zaheerabad project—a 10-acre plot where we are creating a self-sustainable and eco-friendly farmhouse for the Ethika family.
This project aims to redefine the concept of a workplace, setting a new standard for what it can be. Although this has long been my dream, it was architect Ar. Utkarsh Acharya who helped transform my vision into a tangible reality.

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